abc cross media has designed and implemented the new website with a fresh design and a clear structure that is, as always, Engineered for Your Success.
Christian Raith’s move to the Management Board in late 2020 has brought fresh momentum to the marketing of IMM Photonics. Since 30 October 2021, the Company’s website has boasted optimised usability and a new focus in terms of content.
A detailed menu tree makes it easier to navigate through every level of the Company’s large product portfolio. The advantage for users is that all the optical and optoelectronic components can now be found more easily and in a more targeted way. Another new feature is that each product is directly linked to its many and varied areas of application in different industries.
In terms of content, the focus is on the unparalleled flexibility between standard products and customised solutions: The extensive portfolio, which covers lasers, fibre optics, UV & UVC and optics, comprises products from various well-known manufacturers as well as those developed in-house. In many cases, products can be developed and adapted on an individual basis according to customer specifications. Complete individual solutions are also available at the customer’s request.